Celtic’s Adam Idah Deal Under Scrutiny for Overpayment
Sky Sports journalist Anthony Joseph has raised concerns over Celtic’s reported overpayment for striker Adam Idah, following his loan transfer from Norwich City in January 2024. Joseph opined that the issue originated with the loan arrangement, which notably lacked a purchase option, a detail he originally confirmed. During a discussion on Celtic Fans TV, he suggested that Celtic could have included a £5 million buy clause in that loan agreement.
Joseph noted that the timing of the loan led to unfortunate consequences, as Idah showcased his potential by scoring nine goals in 19 games, including the decisive goal in the Scottish Cup final against Rangers. This success increased his market value ahead of the summer transfer talks. Celtic’s initial offer of £4 million in July 2024 did not progress, and negotiations persisted into mid-August, eventually concluding with an £8.5 million fee plus an additional £1 million in add-ons.
Hellas Verona had also considered a less expensive deal during the same transfer window. Joseph referenced this interest to bolster his argument, pointing out that critics might label Celtic’s situation as one of “lack of preparation.” He emphasized that Norwich took advantage of Celtic’s needing to secure Idah, resulting in an inflated price. Ultimately, the financial commitment amounted to as much as £9.5 million.
Joseph remarked, “Critics would say that that should never have gone to £9.5 million had there been preparation and not desperation six months before that when they brought Adam Idah in on loan, and all they needed to do was put an option to buy for £5 million.” He further stated, “So that price was driven up because they knew Celtic’s desperation.”
What Celtic Got for Their Money
In retrospect, the financial impact appears lesser. Idah accumulated 29 goals in 76 appearances across two periods with the team, netting 20 goals in the 2024/25 season despite limited starts. He later transferred to Swansea City on deadline day in September 2025 for approximately £6 million, positioning Celtic’s net expense at around £3.5 million.
Despite his strengths, which included his height at 6 feet 3 inches and adeptness in scoring from the bench, Idah’s weaknesses were also apparent. Manager Brendan Rodgers suggested that Idah thrived on competition but faced criticism for his contributions during open play, and some fans never fully embraced him. Interestingly, Idah has emerged as Swansea’s top scorer this season, indicating that the system may have played a significant role in his performance.
Has Celtic’s Striker Recruitment Improved Since the Idah Deal?
SWANSEA, WALES – SEPTEMBER 05: Adam Idah of Swansea City runs with the ball during the Sky Bet Championship 2026/27 match between Swansea City and Wrexham at Swansea.com Stadium on September 05, 2026 in Swansea, Wales. (Photo by Ryan Hiscott/Getty Images)
Celtic’s striker recruitment appears lacking, as highlighted by Martin O’Neill’s current squad. In July, Celtic made a record £11 million signing for Kasper Høgh after Daizen Maeda’s departure left them without a recognized centre-forward. However, Høgh has scored only three goals, all during one half-hour against Kilmarnock in August. Meanwhile, Camilo Duran, acquired for around £6 million, has netted 13 goals but typically plays on the wing when Høgh is in the starting lineup.
Despite leading the Premiership by a narrow four-point margin, Celtic’s performance has been underwhelming with only one win from four Europa League matches. The financial justification for Idah’s transfer is more valid given that Celtic recouped most of the fees within a year. However, the oversight of not including a loan-to-buy clause has transformed an initial £5 million decision into a £9.5 million expenditure. Joseph emphasized the need for improved processes, suggesting that the deal for Høgh may reflect similar urgency and a potentially greater financial risk.
In conclusion, a strategic pivot might involve fewer efforts to force Høgh into play, instead focusing on building the attack around Duran through the center and ensuring any loan agreements signed in January include purchase options. If Høgh’s performance stagnates into the new year, Celtic may confront a far greater financial setback compared to their dealings with Idah.
