Headline: São Joseense Unveils Plan for 384 Sponsorship Spaces on Team Jerseys for 2027 Season
Brazilian club São Joseense, located in Paraná, is set to innovate the sponsorship model for the upcoming 2027 season by offering an astonishing 384 advertising spaces on its team jerseys. This strategy marks a distinct shift from the traditional single-sponsor approach, resulting in a diverse and vibrant representation of the local community on the club’s attire.
Each advertising space measures 3.5 by 3.5 centimeters, with prices varying based on location on the shirt. Sponsors can expect to pay between 2,000 and 15,000 reais (approximately €300 to €2,500), depending on whether their logo appears prominently on the chest or closer to the hem.
The initiative aims to provide small businesses an affordable means to advertise and become part of the team. Managing director Eduardo Grassi stated, “Being a main sponsor costs a lot of money, which severely limits who can get involved. Our shirt project now gives microbusiness owners and sports enthusiasts an affordable way in.”
Grassi underlined the goal of fostering community engagement, emphasizing the desire for local business owners and fans to feel connected to the team. He remarked, “We want business owners and fans to feel part of this sporting journey—in a city that lives and breathes football but has until now lacked a team of its own to identify with. This is another step toward making São Joseense more prominent and better equipped for a year full of sporting challenges awaiting us in 2027.” The club is poised to make its debut in the esteemed Copa do Brasil, further raising its profile in Brazilian football.
This unique sponsorship opportunity offers mini-sponsors exposure and TV airtime that many small businesses could typically only aspire to attain. Once the shirt design is completed, the jersey may resemble a giant QR code from afar, yet it promises to create a unity among local businesses and fans, achieving the vital community connection that every club aspires to establish.
