Anyone who watched the FIFA World Cup third-place match between France and England in Miami got a surprise before the ball even started rolling.

Brazilian actress and influencer Jade Picon pulled a Ronaldinho and appeared on the pitch carrying the match’s official ball!

And the reason behind this random moment is purely marketing.

Jade is one of Adidas’s ambassadors, the brand responsible for producing the World Cup balls.

With more than 30 million followers, she was chosen by the sponsor for the campaign and shared the spotlight with Tobi Brown, a British influencer who also represents the brand.

That same sponsorship deal explains why Jade is never seen wearing the official Brazil national team jersey in the stands.

Since Brazil’s kit is made by a brand that rivals her personal sponsor, the influencer gets creative and puts together outfits that reference the country’s colors without showing the competing logo.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.