Aston Villa has confirmed a new front-of-shirt sponsorship deal for the 2026-27 season. Francesco Calvo, the club’s president of business operations, described the agreement as a “symbol of the club’s continuing expansion.”

Visit Rwanda will serve as the club’s principal partner, official tourism partner, and official coffee provider. Consequently, the Rwandan Development Board’s branding will feature on the front of all men’s, women’s, and academy kits.

Advertisement

“This is a very exciting partnership for Aston Villa,” Calvo stated. “There is a great range and depth of opportunities for collaboration, learning and innovation.”

“We are looking forward to working with Visit Rwanda to deliver meaningful activations through tourism, investment and sporting development.”

Fans who have already bought the new home kit may take their shirts to an Aston Villa store to have the sponsor branding applied at no extra cost.