Arsenal and Hotels.com Extend Partnership to Enhance Travel Experience for Fans
Arsenal Football Club has announced a continuation of its commercial relationship with Hotels.com, signing a new multi-year extension for their partnership. This collaboration has evolved alongside the growing successes of Arsenal’s teams, both men’s and women’s.
The travel service provider will continue its role as Arsenal’s Official Hotel Partner following a relationship that began in October 2023. The deal will ensure Hotels.com maintains high visibility at Emirates Stadium and retains access to players for marketing initiatives and fan-focused content.
A key goal of this partnership is to create Arsenal-themed travel deals and tailored hotel packages related to home and away games, as well as European competitions, providing supporters with assistance in planning their club-related trips.
Arsenal and Hotels.com aim to generate content that links the club’s global fanbase to matchday travel opportunities and broader football tourism activities.
For Hotels.com, the partnership with Arsenal allows them to reach a dedicated audience of supporters who travel frequently for matches, opening valuable opportunities in key international markets.
According to Arsenal, the initial three years of the partnership resulted in enhanced brand visibility and consideration for Hotels.com, alongside significant global media engagement.
This agreement is not part of a front-of-shirt sponsorship but reinforces a vital segment within Arsenal’s expanding portfolio of commercial partnerships. It offers tangible fan benefits through travel deals, accommodations, and matchday experiences for supporters of both the men’s and women’s teams.
Natalie Wills, Senior Vice President of Integrated Marketing and Creative at Hotels.com, stated: “There’s no question football has a unique power to unite supporters in a shared passion they’ll cross borders for. As more travellers plan trips around meaningful experiences, we’re investing in partnerships that allow Hotels.com to show up in those moments of inspiration and intent.
“We’ve seen this partnership work. Arsenal gives us cultural resonance, access to the kind of globally engaged traveller we want to reach, and football is an important way for Hotels.com to connect passion with travel. We’re excited to extend our relationship and continue the partnership we’ve created together.”
Omar Shaikh, Global Partnerships & Ventures Director at Arsenal, remarked: “We’re delighted to continue our partnership with Hotels.com at such an exciting time for the club. Our supporters are at the heart of everything we do, and our partnership has helped create new ways for our global community to connect with us and share in some of our most memorable moments.
“We’re ambitious about building on those foundations, winning more together, growing this incredible community and deepening the connection our supporters feel with our club wherever they are in the world. Our partners play an important role in those ambitions, and Hotels.com shares our passion for bringing our communities even closer to us. We’re excited for the memories and experiences we will continue to create together in the years ahead.”
Hotels.com will remain Arsenal’s Official Hotel Partner, with both sides looking to expand travel experiences for supporters following the men’s and women’s teams.
Arsenal renew commercial partnership 3
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Hotels.com will remain part of Arsenal’s commercial portfolio after agreeing a new multi-year extension with the club, continuing a partnership that has grown alongside the Gunners’ recent success on and off the pitch.
The travel company has renewed its agreement as Arsenal’s Official Hotel Partner, extending a relationship that began in October 2023 and covers both the men’s and women’s teams.
The renewed deal will see Hotels.com continue to receive prominent branding at Emirates Stadium, while also retaining access to players from both squads for marketing campaigns and supporter-focused content.
A central aim of the partnership is to develop Arsenal-themed travel offers and curated hotel packages around home, away and European fixtures, helping supporters organise trips linked to the club’s domestic and continental campaigns.
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Arsenal and Hotels.com also plan to produce content designed to connect the club’s global fanbase with matchday travel and wider football tourism experiences.
For Hotels.com, Arsenal’s worldwide profile, strengthened further by the club’s Premier League title, provides access to supporters who regularly travel to watch football, creating opportunities across key international markets.
Arsenal say the partnership’s first three years delivered increased brand awareness and consideration for Hotels.com, while also generating strong global media value.
From Arsenal’s perspective, the agreement strengthens another commercial category within the club’s growing sponsorship portfolio. While it is not a front-of-shirt or kit partnership, it provides a fan-facing benefit through travel promotions, hotel packages and matchday experiences for supporters following the men’s and women’s teams.
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Natalie Wills, Senior Vice President of Integrated Marketing and Creative at Hotels.com, said: “There’s no question football has a unique power to unite supporters in a shared passion they’ll cross borders for. As more travellers plan trips around meaningful experiences, we’re investing in partnerships that allow Hotels.com to show up in those moments of inspiration and intent.
“We’ve seen this partnership work. Arsenal gives us cultural resonance, access to the kind of globally engaged traveller we want to reach, and football is an important way for Hotels.com to connect passion with travel. We’re excited to extend our relationship and continue the partnership we’ve created together.”
Omar Shaikh, Global Partnerships & Ventures Director at Arsenal, added: “We’re delighted to continue our partnership with Hotels.com at such an exciting time for the club. Our supporters are at the heart of everything we do, and our partnership has helped create new ways for our global community to connect with us and share in some of our most memorable moments.
“We’re ambitious about building on those foundations, winning more together, growing this incredible community and deepening the connection our supporters feel with our club wherever they are in the world. Our partners play an important role in those ambitions, and Hotels.com shares our passion for bringing our communities even closer to us. We’re excited for the memories and experiences we will continue to create together in the years ahead.”
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