The countdown has officially begun: football is coming back. The new season is ready to put the spotlight back on three of the leagues fans look forward to most: Serie A, the Premier League, and the Bundesliga. Three tournaments, three completely different ways of experiencing football, but with the same essential ingredient: matches you won’t want to miss.

It all starts again with Serie A, where every matchday brings the usual question: who will go all the way? Then there’s the Premier League, with its frantic pace, big matches, and a table that can change in an instant. And finally the Bundesliga, where goals, intensity, and entertainment are never in short supply.

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And don’t think the fun is limited to clashes between the big teams. Because that’s exactly the beauty of a new season: new signings to discover, teams ready to surprise, young talents on the rise, and those matches that look straightforward on paper but end up delivering 90 completely crazy minutes.

In short, the calendar is about to fill up. From Italian football to English football by way of Germany, the great European spectacle is ready to take center stage again every week.

👀 When they play

Serie A gets back underway on Saturday, August 22 at 6:30 PM, with Udinese hosting Cesc Fabregas’ Como at home. This year too, Italy’s top flight promises a season packed with excitement, from the Scudetto race to the battle for Europe and the fight to stay up.

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The Premier League will kick off a day earlier with the opening match on Friday, August 21 at 9:00 PM, as defending champions Arsenal open the doors of the Emirates Stadium to Coventry.

Then there’s the Bundesliga, where football means pace, intensity, and goals. The new season will begin a week later than the others, on Friday, August 28 at 8:30 PM, when reigning champions Bayern Munich take on Stuttgart.

🖥️ How to watch NOW and how much it costs

On NOW you can follow all the top tennis with the ATP Tour and WTA Tour, including the Nitto ATP Finals, the WTA Finals, the US Open, and the prestigious exclusive streaming rights to Wimbledon! But that’s not all, because there’s also plenty of motorsport! The adrenaline of Formula 1®, exclusive on NOW until 2032, and all the thrills of MotoGP™.

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And then there’s top football, with Serie A Enilive (with three matches from every league round and at least 30 of the best 76 matches of the season) and the three European cups, starting with the UEFA Champions League, with 185 of the 203 matches each season available exclusively via streaming, as well as every match in the UEFA Europa League and UEFA Conference League, also thanks to Diretta Gol. The football offering continues with the entire Serie C Sky WIFI through the 2027/28 season, for a total of 1,143 matches exclusively nationwide and 48 co-exclusive matches each season: Regular Season, Playoffs, the Coppa Italia (from the round of 16), and the Supercoppa. There’s also international football, available exclusively via streaming wherever and whenever you want, with the Premier League and the Bundesliga.

The offering continues with the best of basketball: NBA, EuroLeague, and BKT EuroCup, along with Serie A – LBA. Then there’s volleyball, rugby, golf, and many other must-watch sports available with the Sport Pass.

Watching sport on NOW is very simple: just download the app on a modern smart TV or on mobile devices such as tablets and smartphones. The cost is €19.99 for the annual plan with a commitment for that period. From the 13th month, the pass renews automatically month by month according to the terms and price in effect on that date, currently €29.99 per month, unless the pass is deactivated at least 24 hours before the end of the viewing period.

Alternatively, you can take out a subscription for €29.99 per month with automatic monthly renewal, but with the option to cancel at any time.

The countdown has officially begun: football is coming back. The new season is ready to put the spotlight back on three of the leagues fans look forward to most: Serie A, the Premier League, and the Bundesliga. Three tournaments, three completely different ways of experiencing football, but with the same essential ingredient: matches you won’t want to miss.

It all starts again with Serie A, where every matchday brings the usual question: who will go all the way? Then there’s the Premier League, with its frantic pace, big matches, and a table that can change in an instant. And finally the Bundesliga, where goals, intensity, and entertainment are never in short supply.

Advertisement

And don’t think the fun is limited to clashes between the big teams. Because that’s exactly the beauty of a new season: new signings to discover, teams ready to surprise, young talents on the rise, and those matches that look straightforward on paper but end up delivering 90 completely crazy minutes.

In short, the calendar is about to fill up. From Italian football to English football by way of Germany, the great European spectacle is ready to take center stage again every week.

👀 When they play

Serie A gets back underway on Saturday, August 22 at 6:30 PM, with Udinese hosting Cesc Fabregas’ Como at home. This year too, Italy’s top flight promises a season packed with excitement, from the Scudetto race to the battle for Europe and the fight to stay up.

Advertisement

The Premier League will kick off a day earlier with the opening match on Friday, August 21 at 9:00 PM, as defending champions Arsenal open the doors of the Emirates Stadium to Coventry.

Then there’s the Bundesliga, where football means pace, intensity, and goals. The new season will begin a week later than the others, on Friday, August 28 at 8:30 PM, when reigning champions Bayern Munich take on Stuttgart.

🖥️ How to watch NOW and how much it costs

On NOW you can follow all the top tennis with the ATP Tour and WTA Tour, including the Nitto ATP Finals, the WTA Finals, the US Open, and the prestigious exclusive streaming rights to Wimbledon! But that’s not all, because there’s also plenty of motorsport! The adrenaline of Formula 1®, exclusive on NOW until 2032, and all the thrills of MotoGP™.

Advertisement

And then there’s top football, with Serie A Enilive (with three matches from every league round and at least 30 of the best 76 matches of the season) and the three European cups, starting with the UEFA Champions League, with 185 of the 203 matches each season available exclusively via streaming, as well as every match in the UEFA Europa League and UEFA Conference League, also thanks to Diretta Gol. The football offering continues with the entire Serie C Sky WIFI through the 2027/28 season, for a total of 1,143 matches exclusively nationwide and 48 co-exclusive matches each season: Regular Season, Playoffs, the Coppa Italia (from the round of 16), and the Supercoppa. There’s also international football, available exclusively via streaming wherever and whenever you want, with the Premier League and the Bundesliga.

The offering continues with the best of basketball: NBA, EuroLeague, and BKT EuroCup, along with Serie A – LBA. Then there’s volleyball, rugby, golf, and many other must-watch sports available with the Sport Pass.

Watching sport on NOW is very simple: just download the app on a modern smart TV or on mobile devices such as tablets and smartphones. The cost is €19.99 for the annual plan with a commitment for that period. From the 13th month, the pass renews automatically month by month according to the terms and price in effect on that date, currently €29.99 per month, unless the pass is deactivated at least 24 hours before the end of the viewing period.

Alternatively, you can take out a subscription for €29.99 per month with automatic monthly renewal, but with the option to cancel at any time.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.