Schalke’s Retro Away Jersey Sells Out in Under Three Hours
On August 6, Schalke introduced a vintage away jersey that sold out within just two-and-a-half hours, with reports indicating that 40,000 units were purchased, as noted by Kicker.
S04 CEO Matthias Tillmann remarked to Sky Germany, “I don’t know how many clubs have ever done or achieved that. You can’t plan something like that; it’s just crazy.”
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The jersey features Schalke’s historic club crest on the chest, a design that fans have enthusiastically embraced.
Tillmann further stated, “If we manage to achieve sales throughout the entire season as planned, then we will sell more jerseys this season than in any single year of the last ten years.”
The jersey, produced by Adidas, surprised many with its rapid success. Tillmann noted, “They work with many different clubs and have seen it all. But the comment from an Adidas employee to me on Thursday said: ‘You’re the boss of one of the craziest clubs in Europe.’”
Schalke’s 2026/27 season kicks off at Hallescher in the DFB Pokal on August 24, followed by a match against Augsburg the following week in the Bundesliga, marking their first game in Germany’s top tier after a three-year absence.
Schalke unveiled a retro away jersey on 6 August and within two-and-a-half hours, their stock was sold out – a reported 40,000 jerseys, according to Kicker.
“I don’t know how many clubs have ever done or achieved that,” S04 CEO Matthias Tillmann told Sky Germany. “You can’t plan something like that, it’s just crazy.”
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Schalke’s historic club crest dons the chest, a move which was well received by fans.
“If we manage to achieve sales throughout the entire season as planned, then we will sell more jerseys this season than in any single year of the last ten years,” added Tillmann.
Made by Adidas, few predicted Schalke’s success. “They work with many different clubs and have seen it all,” said Tillmann. “But the comment from an Adidas employee to me on Thursday said: ‘You’re the boss of one of the craziest clubs in Europe’.”
Schalke’s 2026/27 begins at Hallescher in the DFB Pokal on 24 August before travelling to Augsburg a week later in the Bundesliga, their first game in Germany’s top flight after a three-year absence.
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