Headline: Defender Injured in Couto Pereira Tunnel Leads to Innovative Advertising Campaign
The access tunnel to the visiting team’s locker room at Couto Pereira once again created a stir on the 8th, when defender Jacy fell after celebrating a goal that was later disallowed.
This incident unexpectedly turned into an advertising opportunity.
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Coritiba played at home last Sunday (23), when they beat Corinthians 2-1.
Additionally, they earned some extra income through a successful initiative that took off on social media.
Capitalizing on the name of the chocolate brand BIS, owned by Mondelēz, the advertising agency David launched the sign “Warning: the aBISs” to caution future distracted players.
Did they nail it? Share your opinion!
Watch Jacy’s fall again:
The tunnel’s notoriety goes back to 2014 when Cameroonian forward Joel, from Coxa, became the first player to go viral due to a similar incident.
Now 32, he currently plays for Hai Phong in Vietnam.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
The access tunnel to the visiting team’s locker room at Couto Pereira claimed another “victim” on the 8th, when defender Jacy fell there after celebrating a goal that would later be disallowed.
And would you believe that the situation turned into advertising?
Advertisement
Coritiba played at home again last Sunday (23), when they beat Corinthians 2-1.
And even made some “extra” cash thanks to an initiative that was a hit on social media.
Taking advantage of the name of the chocolate brand BIS, owned by Mondelēz, the advertising agency David created the sign “Warning: the aBISs” to alert possible new distracted players.
Did they nail it? Share your opinion!
Watch Jacy’s fall again:
The tunnel’s “fame” dates back to 2014, the year when Cameroonian forward Joel, also with Coxa, was the first to go viral.
Now 32, he plays for Hai Phong in Vietnam.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
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