PSG Nears Major Sponsorship Renewal with Nike
PSG are close to an agreement with Nike over a new deal which will almost double the club’s already vast payoff from the American sportswear brand.
PSG are back to back European Champions, and they’re not hesitating to capitalise on that when it comes to making more money.
According to a report in L’Equipe today, the Parisians are using the exceptional leverage they possess right now to renegotiate their kit sponsorship with Nike, a full six years before their current deal expires.
PSG come close to Barcelona with big new Nike deal
The new deal will add five seasons to the current agreement, extending the partnership until 2037. The financial return is significant, as the value of the collaboration will rise from €60 million to €100 million annually. This adjustment brings the club close to the figures held by Barcelona, which currently represent the highest in the sport at approximately €120 million per year.
The agreement appears to keep the exclusive use of the Nike “Jordan” sub-brand with PSG among football clubs for the duration of the contract.
While the club’s brand reach faced questions following the departures of star players such as Lionel Messi, Neymar, and Kylian Mbappe, the team has since replaced that star power with consistent success on the pitch.
In other news…
PSG have apparently reached an agreement on a contract extension for Fabian Ruiz and now await the opportunity to announce the 1+1 deal.
Juventus have indicated they are unwilling to pay the full €45 million asking price for Randal Kolo Muani. It is now up to PSG to respond.
