Erling Haaland’s World Cup Success Boosts Global Jersey Sales

Erling Haaland is driving a surge in global jersey sales during the 2026 World Cup. The Norwegian striker has already netted seven goals in five matches, leading his national team to the quarterfinals. With his immense social media following, his personal brand is reaching new heights.

Sharp-eyed fans may have noticed a difference between the jersey Haaland wears for his club, Manchester City, and the one he sports for Norway. While he uses the name “Haaland” on his Premier League kit, he wears “Braut Haaland” when representing his country.

The reason behind this change lies in his full name, Erling Braut Haaland. “Braut” is the maiden name of his mother, Gry Marita Braut, who is a former professional heptathlete, while “Haaland” comes from his father, former Premier League player Alf-Inge.

Many people in Norway use their mother’s surname as a middle name. By wearing “Braut Haaland” on his national team jersey, the star striker pays tribute to his mother. He also uses his full name on his Instagram profile, where he connects with over 60 million followers.

Haaland is not the only player to adopt this custom. His Norway teammate, Kristoffer Ajer, plays for Brentford in the Premier League as “Ajer” but wears “Vassbakk Ajer” for the national team. He includes “Vassbakk” to honor his late maternal grandfather.

Earlier in his professional career, Haaland featured “Braut Haaland” on his jerseys while playing for Red Bull Salzburg and Borussia Dortmund, though he eventually opted for just “Haaland” as his career progressed.